Qrate helps advertisers and agencies build higher-quality PMP and curated deals across leading SSPs — without an owned exchange competing for their spend.
Most programmatic setups ask buyers to give up one of three things. Qrate is built so that quality, reach and visibility into the supply path don't have to compete.
Open-exchange reach is easy to buy, but inventory quality is uneven and control over where ads run is limited.
Hand-picked inventory lifts quality, but when it is tied to a single exchange it can narrow reach and supply choice.
When one company owns the exchange and sells the media, it is harder to be sure the supply path works in the buyer's interest.
One curated access point. Multiple SSPs. More choice, transparency, and flexibility.
Programmatic advertising in Italy and Central & Eastern Europe, executed by teams on the ground.
Our Italiaonline partnership and Sky relationship anchor our presence in the Italian market.
We are expanding curation capabilities across Poland and the wider Central & Eastern Europe region.
Dedicated regional teams bring local market knowledge to every deal we build.
We turn your audience, market and objectives into a clear deal brief.
Inventory is vetted for quality and brand safety across our SSP integrations.
Qualified audiences and inventory are packaged into a curated PMP deal.
The deal is ready to activate on your DSP.
Media curation is the art and science of selecting, qualifying, and assembling the precise combination of audiences and inventory to make every advertising impression count. It goes beyond buying media — it's about curating the right context.
We map your ideal audience segments across 300,000+ taxonomy nodes.
We vet publisher inventory across our SSP integrations before it enters a deal.
Audiences and inventory are packaged into custom PMP and curated deals, ready to activate on your DSP of choice.
We keep refining deal parameters throughout the campaign lifecycle.
How a curated multi-SSP PMP approach turned an automotive brief into measurable results.
Reach in-market car buyers with quality inventory.
Automotive in-market segments from our taxonomy.
Audiences and inventory curated around the campaign goal.
Qualified inventory across our SSP integrations.
Custom PMP deals activated programmatically.
Viewability and conversion tracked through the campaign.
Delivered at scale, with strong viewability and conversion.
Whether you buy for a single brand or across a roster of clients, Qrate gives you curated deals without giving up control of the supply path.
Curated audiences and premium inventory built around your campaign objectives.
One curated access point across multiple SSPs — without sacrificing supply choice or transparency.
Everything you need to evaluate Qrate, in one place.
Case studies and data-backed performance metrics.
Technical breakdowns of the multi-SSP curation model.
Thought leadership on supply-path optimization, privacy and media quality.
Tell us your audience, market, and objectives. We'll show you how Qrate builds your custom PMP.