The Precision Media Curation Platform

Optimizing advertising
investments through smarter
media curation

QRate connects brands with the right audiences in the right context — across Display, Video, Native, and CTV — using advanced data curation and premium inventory access.

How curation works
300K+
Audience Segments
400K+
Sites
100+
Active Brands
60+
Ad Formats
100%
Brand Safe
Why QRate
In today's fragmented landscape,
relevance is everything

The open web is vast and complex. Reaching the right person at the right moment requires more than targeting — it requires curation. QRate was built to solve exactly that.

01

Data-Driven Audience Curation

We leverage advanced analytics and machine learning to identify and curate high-intent audience segments tailored to your brand's specific goals — not generic demographics, but real behavioral intent signals.

02

Premium Brand-Safe Inventory

Access to over 400,000 brand-safe publisher sites, fully vetted and curated. Your ads appear only alongside content that aligns with your brand values — protecting reputation while maximizing impact.

03

Custom Media Strategies

From strategy to execution, every QRate campaign is built from scratch. We don't offer off-the-shelf packages — we architect bespoke media solutions designed to meet your precise objectives.

Media Curation
What is media curation — and why does it matter?

Media curation is the art and science of selecting, qualifying, and assembling the precise combination of audiences and inventory to make every advertising impression count. It goes beyond buying media — it's about curating the right context.

300K+
Audience segments across every major vertical
1

Audience Intelligence

We analyze behavioral signals, contextual data, and first-party inputs to map out your ideal audience segments — across 300,000+ taxonomy nodes spanning every vertical.

2

Inventory Qualification

We manually and algorithmically vet publisher inventory against brand safety, viewability, and contextual relevance standards — creating curated deal packages on every major SSP.

3

Deal Packaging & Activation

Curated audiences and premium inventory are packaged into Private Marketplace (PMP) and Curated Deals, ready to activate programmatically on your DSP of choice — no friction, no waste.

4

Measurement & Optimization

We continuously refine deal parameters to ensure optimal inventory quality throughout the campaign lifecycle.

For Advertisers
Supercharge every phase
of your media investment

QRate delivers the audiences, inventory, and intelligence you need to maximize ROI — from strategy and targeting to activation and measurement — all in one unified curation platform.

Phase 01 — Strategy

Audience Strategy

Before a single impression is bought, we build a deep understanding of your target consumer. Our audience strategists analyze intent signals, behavioral patterns, and contextual affinities to define the highest-value segments for your brand.

  • Custom taxonomy mapping to your brand's objectives
  • Competitive audience analysis
  • Cross-channel audience blueprint and sizing
  • Lookalike modeling from first-party data
  • Seasonal and contextual trend analysis
Phase 02 — Activation

Curated Deal Activation

We package curated audiences and brand-safe inventory into Private Marketplace deals that activate seamlessly across your DSP. No wasted impressions — every placement is pre-qualified and context-matched.

  • PMP deals on all major SSPs
  • Real-time inventory curation against brand safety standards
  • Multi-format activation: Display, Video, Native, CTV
  • Viewability and fraud filtering built into every deal
Phase 03 — Measurement

Impact Measurement

We believe every campaign should be fully accountable. QRate provides comprehensive measurement frameworks that connect media activity to business outcomes — not just clicks and impressions.

  • Custom KPI dashboards with reporting
  • Attention metrics and viewability benchmarks
  • Post-campaign analysis and strategic recommendations

Ready to activate your first curated deal?

Our team builds custom PMP deals within 48 hours. Tell us your audience, your budget, and your goals — we'll handle the rest.

Media Channels
One platform.
Every channel.

QRate's curation layer works seamlessly across all major digital advertising formats — ensuring your brand message finds the right audience wherever they are.

🖥️

Display

Our curated Display solutions adhere to the latest IAB standards, delivering high-visibility placements across 400,000+ brand-safe publisher sites. From standard banners to high-impact rich media, QRate ensures your Display ads appear in the most relevant, contextually aligned environments — driving real awareness and recall at scale.

IAB Standard Rich Media High Impact Interstitial Skin / Roadblock
📹

Video

Video remains the most powerful storytelling medium in digital advertising. QRate curates premium in-stream and out-stream video inventory across top-tier publishers, ensuring your video content reaches highly engaged audiences in the right moment — whether mid-browse or mid-content. We support all major video standards and viewability benchmarks.

Pre-roll Mid-roll Out-stream Rewarded VAST / VPAID
📰

Native

Native advertising done right is advertising that doesn't feel like advertising. QRate curates native placements that integrate seamlessly into the content environments your audiences are already engaged in — sponsored articles, content recommendations, and in-feed units that feel natural, relevant, and drive genuine interaction without disrupting the user experience.

In-Feed Content Discovery Sponsored Articles In-App Native
📺

Connected TV (CTV)

CTV is the fastest-growing digital advertising channel — and QRate is at the forefront. We curate top-tier streaming inventory, delivering your brand on the big screen where audiences are most focused and receptive. With precise household-level targeting and full-screen formats, CTV through QRate delivers unmatched brand recall and engagement.

Pre-roll (CTV) OTT AVOD Addressable TV Household Targeting
Privacy-First Curation
Built for a cookieless world

QRate's curation model was designed from the ground up to thrive without them — using contextual signals, first-party data enrichment, and semantic audience modeling to maintain precision at scale.

Contextual Targeting

Without relying on user-level identifiers, QRate uses deep semantic analysis of page content, URL taxonomy, and real-time contextual signals to place your ads in environments that attract your ideal audience — no cookies required.

Privacy-Compliant Audience Modelling

QRate builds audience segments using aggregated, anonymised signals — no personal identifiers, no tracking. Full precision, full compliance with GDPR and evolving privacy regulations.

Brand Safety by Default

Every QRate deal includes multi-layer brand safety: pre-bid contextual filtering, publisher-level whitelisting, and post-bid verification against IAS and DoubleVerify standards. Brand safety is never an add-on — it's built in.

Audience Taxonomy
300,000+ audience segments.
Every vertical. Every intent.

QRate's audience taxonomy is the backbone of our curation capability. Built over years of data partnership and semantic modeling, our segments span every major industry vertical with unmatched depth and accuracy.

Automotive

Auto In-Market

New car consideration, brand affinities, service and parts, EV intenders, luxury segments.

12,400+ segments
Finance

Financial Services

Investment research, mortgage, insurance shoppers, credit card switchers, wealth management.

18,200+ segments
Travel

Travel & Tourism

Destination research, flight search, hotel consideration, package holidays, luxury travel.

9,800+ segments
Retail & FMCG

Consumer Goods

FMCG shoppers, fashion intenders, health & beauty, grocery, electronics and appliances.

22,600+ segments
Technology

Tech & Telco

B2B decision makers, software buyers, device upgraders, telecoms switchers, gaming.

14,100+ segments
Health

Health & Wellness

OTC medication, fitness and nutrition, health insurance, chronic condition management.

11,300+ segments
Entertainment

Media & Entertainment

Streaming subscribers, gaming audiences, sports fans, live events, music and culture.

8,700+ segments
Real Estate

Property

Home buyers, renters, movers, home improvement, property investors, mortgage seekers.

7,400+ segments
About QRate
Founded by digital media pioneers.
Built for what's next.

QRate was created to address the growing complexity of the digital advertising ecosystem. As fragmentation increased and signal quality deteriorated, the industry needed a smarter approach — not more targeting options, but better curation.

Our founding team brings together decades of experience spanning programmatic trading, data science, publisher monetization, and media strategy. We built QRate because we believed — and still believe — that curation is the future of digital media quality.

Today, QRate operates as a trusted curation partner for leading advertisers and publishers across Europe and beyond, delivering precision media strategies that connect brands with the right audiences at the right time.

Transparency

We operate with full supply path transparency. You always know where your ads are running, on which inventory, and at what cost.

Innovation

We constantly push the boundaries of what curation can do — from advanced audience modeling to real-time contextual deal optimization.

Client Success

Our measure of success is simple: yours. Every deal we build, every segment we curate, every campaign we run is oriented toward delivering measurable outcomes for our clients.

Our Mission

"QRate is committed to enhancing digital advertising by delivering precision-curated media strategies that connect brands with the right audiences at the right time — driving superior outcomes through smart curation, across every digital channel."

300K+
Audience segments
400K+
Sites
100+
Active brands
Meet The Team
Enrico Quaroni
Enrico Quaroni
Co-Founder
Davide Tarabelloni
Davide Tarabelloni
Co-Founder
Massimo Rugarli
Massimo Rugarli
President
Rosine Antablian
Rosine Antablian
Business Director — France
Anton Spångberg
Anton Spångberg
Business Director — Nordics

Ready to curate your
next campaign?

Whether you're an advertiser seeking precision audiences or a publisher looking to maximize revenue — QRate has a curated solution for you.

Contact the Team